UFL Secures Exclusive Cable Rights Agreement with VICE Sports; Rumble to be Streaming Platform
May 1, 2025 – Scottsdale, AZ – The United Fight League (UFL) is making history with the announcement of exclusive four-event media rights agreements with VICE Sports and Rumble, ensuring that fight fans across the world can experience UFL’s revolutionary team-based MMA format like never before. VICE TV, home of VICE Sports, will serve as UFL’s exclusive cable television outlet, while Rumble will be its preferred online streaming platform, making UFL accessible to millions of viewers both on TV and online. UFL 6 on Friday, May 9 (6:00-9:00 PM ET), live from Scottsdale, AZ, will be the first card carried under the agreement, with remaining events coming in July, September and November. DIGA Studios will be the producing partner for UFL 6 and all subsequent events in 2025.
“This marks a major milestone for the United Fight League,” said Harrison Rogers, Founder and President of UFL. “From the very beginning, we set out to do things differently—not just in the way we structure the league, but in the way we bring the sport to fans. With VICE Sports as our exclusive broadcast partner, and by streaming on Rumble, UFL is now positioned to reach audiences everywhere, whether they’re watching on cable or online. We’re not just growing—we’re taking over.”
From the very beginning, we set out to do things differently,
not just in the way we structure the league,
but in the way we bring the sport to fans. – Harrison Rogers
VICE TV Becomes the Exclusive Cable TV Home of UFL
As one of the most disruptive and culture-shaping media brands, VICE Media is known for its bold, authentic storytelling. It recently launched the VICE Sports brand, VICE TV’s sports-first programming strategy, which is the perfect home for UFL’s high-energy fight nights, behind-the-scenes content, and in-depth fighter narratives.
“The United Fight League, with its team-based structure, elite competition, and fighter-first approach, brings a fresh approach to combat sports, and we’re excited to add UFL to VICE Sports’ fast-growing portfolio of live sports events,” said VICE TV President Pete Gaffney. “We thrive on telling real, raw, compelling stories, and live UFL will deliver exactly that in real-time.”
Rumble will be the Online Streaming Platform for UFL
With a rapidly growing global audience, Rumble has positioned itself as the go-to platform for independent, high-quality content, offering access to a broad range of live sports and entertainment. As the preferred digital home of UFL, Rumble provides a platform for fight fans to stream every UFL event live and on-demand, anytime, anywhere.
“The United Fight League represents the new frontier of combat sports, and we’re excited to bring it to Rumble’s global audience,” said Rumble spokesman Tim Murtaugh. “Rumble is built on presenting unflinching and uncensored content, and we’re thrilled to have some of the most exciting fights in sports – live – on our platform.”
In partnership with DIGA Studios, UFL levels up its production quality
“Adding DIGA Studios to the UFL family is a game-changer for our league,” said Harrison Rogers, Founder and CEO of United Fight League. “Their ability to produce high-quality, cinematic sports content is unmatched. As we grow with new broadcast partners, having DIGA on board ensures that fans watching at home experience the action, the emotion, and the stories of our fighters in a way that’s never been done before in combat sports.”
UFL 6 is a highly anticipated event that will feature elite fighters competing under the banners of UFL’s franchise teams, owned and led by combat sports legends such as Quinton “Rampage” Jackson, Henry Cejudo, Frank Mir, Holly Holm, Rashad Evans, and Anthony Pettis.
With VICE TV delivering the action to cable television audiences and Rumble the preferred online streaming platform, UFL is ensuring that its high-stakes matchups, team rivalries, and groundbreaking format are available to fight fans everywhere.
For more information on UFL, upcoming events, and franchise updates, visit UnitedFightLeague.com and follow us on social media @UnitedFightLeague.
ABOUT UNITED FIGHT LEAGUE
The United Fight League (UFL) is a groundbreaking professional mixed martial arts league built around a first-of-its-kind team-based format, designed to revolutionize fan engagement and fighter opportunity in combat sports. Featuring franchise teams led by legendary champions like Quinton “Rampage” Jackson, Henry Cejudo, Frank Mir, Holly Holm, Rashad Evans, and Anthony Pettis, UFL introduces a transparent and easy-to-follow scoring system that rewards fighters for finishes and keeps fans invested through every bout.
Founded by entrepreneur and MMA enthusiast Harrison Rogers, UFL is committed to a fighter-first model that includes healthcare benefits, career support, and equity opportunities—ensuring long-term sustainability for its athletes. Through dynamic storytelling, hometown pride, and elite-level production, UFL is redefining how MMA is watched, experienced, and remembered.
ABOUT VICE TV
VICE TV, available in 40 million U.S. cable and satellite homes and to multiple licensees worldwide, is the Emmy®-winning international television network from VICE Media Group in partnership with A+E. Since its inception in 2016, the channel has attracted new audiences with its compelling and provocative programming. Earlier this year, as demand for sports content continues to grow worldwide, VICE Media launched the VICE Sports brand, VICE TV’s sports-first programming strategy. Recent VICE Sports premieres include Brady vs Belichick: The Verdict, with host Christopher “Mad Dog” Russo; two original docuseries, Pitino: Red Storm Rising and Calipari: Razor’s Edge; Dark Side of the Cage; THE GRUDGE; and Dark Side of the Ring. In addition to taped programs, VICE Sports has also added live event programming led by Arena Football One and BKB Bare Knuckle Boxing. Overall, the company will televise more than 150 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across television and digital. For more information, log on to www.VICETV.com and find VICE TV viewing and streaming options here. Also, follow VICE TV on social media platforms, including Facebook, Instagram, TikTok, and X.
ABOUT VICE MEDIA
VICE Media is a global media and entertainment company that produces authentic, high-quality content across television, digital, film, news, and branded advertising. The company has four main businesses in its portfolio: VICE Studios (award-winning television, documentary, film, and digital production company); Virtue (full-service advertising agency), VICE TV (40M plus subscriber sports and entertainment cable network in partnership with A+E); and Pulse (leading commercials and music video production company). Recent VICE Studios’ content includes the hit UK series Gangs of London, MAX documentary Bama Rush and the newly launched VICE News podcast Shane Smith Has Questions (in partnership with Bill Maher’s Club Random Studios). The company also has a joint venture with Savage Ventures to operate its VICE brand digital channels.
The company’s owners (funds managed by affiliates of Fortress Investment Group, Soros Capital Management, and Monroe Capital) are committed to future growth, with potential M&A as part of the long-term strategic plan.
